Soho House, the renowned members-only club, is set to make a grand entrance in Milan, Italy, with the transformation of the former Cinema Arti into a six-level haven for creatives and design enthusiasts. This highly anticipated project, scheduled to open by the end of 2028, marks a significant expansion for the brand, extending its presence into one of Italy's most vibrant creative hubs. The new location promises to be a cultural melting pot, blending international hospitality with the unique character of Milan. As construction begins, the excitement builds for what will undoubtedly become a landmark destination in the city's Porta Monforte district.
A Historical Building, A Modern Transformation
The building's history is as rich as its architectural features. Originally designed by Italian architect Mario Cereghini in the 1930s, the rationalist complex showcases a unique blend of materials and styles. Reinforced concrete and brick walls, adorned with marble columns and glass-block surfaces, create a visually striking exterior. The nautical-style portholes and a prominent projecting canopy engineered by Giorgio Baroni add a touch of whimsy. This building has witnessed history, having suffered damage during World War II and later becoming Cinema Arti – Casa Disney, a beloved local cinema for children's film screenings. Now, it is being reimagined as a contemporary club, paying homage to its past while embracing the future.
A Six-Level Club Experience
Soho House Milan will offer a comprehensive experience across six floors. The club will feature exclusive members-only spaces, over 50 bedrooms, and a range of amenities catering to various lifestyles. Members can expect areas for working, socializing, and wellness facilities, ensuring a well-rounded experience. The crown jewel of the building will be a panoramic rooftop terrace with a swimming pool, providing breathtaking views of the Milanese skyline. This outdoor space will become a popular gathering spot for members to relax and enjoy the city's vibrant atmosphere.
Interiors and Local Influence
The interiors will embody the informal, residential style that Soho House is renowned for, while also reflecting the spirit of Milan. The design will incorporate locally sourced materials and details, ensuring a seamless connection between the international brand and its host city. Furniture and accessories from Soho Home will be seamlessly integrated, creating a cohesive and stylish environment. The culinary offerings will further bridge the gap between international hospitality and local culture, providing a unique dining experience for members.
Engaging with Milan's Creative Scene
As construction progresses, Soho House remains committed to its Cities Without Houses program, which allows creatives from cities without a permanent house to access the brand's global network. This initiative ensures that the club remains connected to the local community and supports the creative industry. The renovation process will also honor the building's Rationalist heritage, incorporating Italian craftsmanship and an art collection featuring works by artists with ties to Milan. This attention to detail will further solidify the club's place within the city's contemporary art and design landscape.
A Landmark Destination in the Making
Soho House Milan is more than just a club; it is a cultural destination in the making. With its unique blend of history, architecture, and modern amenities, the club will become a hub for creatives, designers, and enthusiasts alike. The project's completion by the end of 2028 promises to bring a new level of sophistication and excitement to Milan's Porta Monforte district, solidifying the city's status as a global creative center. As the transformation unfolds, the anticipation grows for a space that will not only cater to the needs of its members but also contribute to the cultural fabric of the city.
